Alignment with Consumer Insights: The internal team’s perspectives and opinions can provide valuable context and alignment with the insights gathered from the random audience. This helps ensure that the team is on the same page and fully understands the consumer’s viewpoint.

Expert Input: Team members often have specialized knowledge about the industry, market, and product that external respondents may not possess. Their input can be particularly insightful for refining product features, messaging, and strategies.

Validation and Confirmation: It allows you to validate and confirm findings from the external survey. The internal team can either support or challenge the insights obtained from the random audience, providing a well-rounded perspective.

Idea Generation: Team members may offer fresh ideas or creative solutions based on their expertise. This can lead to innovation, improvements in existing products, or the identification of new opportunities.

Team Alignment: Involving the internal team in a survey fosters a sense of ownership and shared responsibility for the brand’s success. It helps ensure that everyone is aligned with the brand’s objectives and strategies.

Continuous Improvement: The insights gathered from the internal team can be used for ongoing improvements in product development, marketing, and overall brand strategy.